It's something that has been part of our world for a long time."įor CanniMed, the country's oldest medical-marijuana company, it's very serious business indeed. "It's not like we're going out on a crazy limb. That's how I see it fitting in," he said. It's a social emollient, a social lubricant. It's something relaxing and enjoying your life with friends. And friends get together and have a meal and you share a bottle of wine and it's a social time. Some ideas being kicked around include using song titles on weed brands or other products, such as vaporizer pens. He sees the entry into the fast-expanding marijuana business as an extension of the band's branding, which already includes some wine labels. "I felt like I hit my lifetime quota," he said. Baker's interest comes several years after he gave up smoking weed himself. They join other ganja-friendly artists in partnering with marijuana ventures, such as rapper Snoop Dogg and the family of reggae legend Bob Marley. The Hip signed on with Newstrike in early 2017.
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